How to Get an ROI from Elite VANTAGE Attendance

Posted by Gaby Isturiz on Jun 16, 2014 4:48:21 PM


24488289_sDo you have plans to the attend the Elite VANTAGE show taking place in NYC next week? If so, you’re in for an exciting and thought-provoking experience.

Time will be your most limited resource at the conference, as several activities, colleagues and educational sessions will be in constant competition for your attention. Despite these time constraints, you will need to act strategically and intentionally in order to ensure that your time at Elite VANTAGE is worth the investment. In this blog post, we’ll explore five ways to maximize the return on investment in your trade show attendance.

#1: Create S.M.A.R.T. goals for your conference attendance.

When it comes to your trade show attendance, what does success mean? Which outcomes will allow you to say “My attendance at VANTAGE was a great success?” We recommend setting S.M.A.R.T. goals, as in, those that are “Specific, Measurable, Attainable, Realistic and Timely.”

#2: Connect and engage on Social Media.

Conferences like VANTAGE present a great opportunity to combine in-person interactions with social media engagement to establish and nurture long-standing relationships. VANTAGE also has a mobile app available for iOS and android devices that will allow you to manage the conference agenda and use social media to connect with fellow conference attendees.

#3: Conduct advanced-planning according to your top priorities.

When it comes to making a plan for how you will achieve the S.M.A.R.T. goals that you've set, it pays to start early. Schedule meetings, create a game plan, and line up key activities in advance.

#4: Apply your knowledge.

The Elite VANTAGE show is a great place to learn best practices and compare notes with your colleagues. Transform your inspiration into action by keeping a running list of new ideas, best practices and technology that you’d like to evaluate for your firm. Then, keep the momentum going with a post-conference action plan. Follow-up with new connections and implement new ideas and technology that was introduced to you at the conference.

#5: Have fun.

Yes, you are there for work, but don’t forget to let loose and have fun as well. Sometimes, it’s during the fun, social activities that the best connections are made and bonds are formed.


What did we miss? Share your tips for generating an ROI from trade shows and industry events like the Elite VANTAGE show in the comments section below.

Attending VANTAGE this year? Stop by booth #207 or enter online to win one of three prizes included in our giveaway this year!

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