In February of this year, LinkedIn made its publishing platform available to all of its members. Until this point, publishing on LinkedIn was a privilege reserved for about 500 hand-selected industry thought leaders, known as “Influencers”. The list of LinkedIn Influencers reads as a "who's who" of business, media and politics, with names like: Bill Gates, Richard Branson, Meg Whitman, Mark Cuban, Suzie Orman and more. Over the past few years, the Influencers program has thrived, giving thought leaders the ability to share quality content directly with LinkedIn users. For example, Bill Gates’ first post got over 1 million views in just a few short days and the average Influencer post receives about 30,000 views.
While LinkedIn users have always been able to share short updates and links to other blogs or websites on LinkedIn, the publishing of content in long-form was reserved to Influencers. LinkedIn has recognized the tremendous value of the publishing platform as a vehicle to drive user engagement. More and more users are coming to LinkedIn to consume and share content, making it a powerful news aggregator.