What The LinkedIn Publishing Platform Means for Law Firms

Posted by Gaby Isturiz on May 20, 2014 at 2:23 PM

In February of this year, LinkedIn made its publishing platform available to all of its members. Until this point, publishing on LinkedIn was a privilege reserved for about 500 hand-selected industry thought leaders, known as “Influencers”. The list of LinkedIn Influencers reads as a "who's who" of business, media and politics, with names like: Bill Gates, Richard Branson, Meg Whitman, Mark Cuban, Suzie Orman and more. Over the past few years, the Influencers program has thrived, giving thought leaders the ability to share quality content directly with LinkedIn users.  For example, Bill Gates’ first post got over 1 million views in just a few short days and the average Influencer post receives about 30,000 views. 

While LinkedIn users have always been able to share short updates and links to other blogs or websites on LinkedIn, the publishing of content in long-form was reserved to Influencers. LinkedIn has recognized the tremendous value of the publishing platform as a vehicle to drive user engagement. More and more users are coming to LinkedIn to consume and share content, making it a powerful news aggregator.

Topics: Social Media

ALA 2014: 5 Tips for Attendees

Posted by Gaby Isturiz on May 16, 2014 at 12:00 AM

Are you headed to Toronto for the ALA conference next week?

There is no doubt that the ALA conference will be fast paced and exciting this year. The conference agenda is jam-packed with keynote speeches, educational sessions and even a performance by REO Speedwagon!

Industry events like ALA provide an opportunity to explore emerging trends in legal, connect with leaders in the field and network with peers. However, beware that time will slip away from you quickly. So, in order to make the most of your short time at ALA, we’ve put together a few helpful tips:

How to Use LinkedIn to Drive Law Firm Success

Posted by Gaby Isturiz on May 13, 2014 at 2:06 PM

Recently, we discussed why LinkedIn is critical to your law firm’s social media strategy. In this article, we'll explore a few ways that attorneys and their firms can maximize their use of LinkedIn.

However, before diving into the tactics, it is important to acknowledge this: your strategy must be focused on publishing high-quality content that is of benefit to your audience on a consistent basis. Your readers will need to know what to expect from you in terms of quality and frequency, which in turn creates a sense of value in their minds. Otherwise, your success will be fleeting, rather than sustainable.

Topics: Mobile Technology

Why LinkedIn is Critical To Your Law Firm’s Social Media Strategy

Posted by Gaby Isturiz on May 12, 2014 at 11:49 AM

LinkedIn has undoubtedly become the premier social network for professionals, averaging one new member every two seconds. With over 300 million users, LinkedIn is no longer a static online resume platform, utilized solely for the purposes of searching for employment as it once was.  LinkedIn is now a dynamic hub for lively professional conversation and debate that is shaping the future of business.

Topics: Mobile Technology

[INFOGRAPHIC] The State of Mobile Technology in the Legal Industry

Posted by Gaby Isturiz on May 7, 2014 at 7:29 PM

Right now is perhaps one of the most exciting times to be part of the legal industry. The great transformation taking place is affecting how we work, where we work, what we work with and the roles that we play as professionals in the firm. Much of the shift taking place can be attributed to technology, specifically, mobility.

Mobility is literally changing the world (arguably, it already has). We dive deep into global and legal industry-specific mobility trends and fun facts. 

Topics: Mobile Technology